| Career: |
* Peter specializes in the marketing and selling of branded consumer products, the owning and licensing/franchising of intellectual property, and business strategy creation (all at an international and local level)
* His sector expertise covers the consumer goods industry (in particular drinks, impulse products and youth focused products), the “On trade” bar and pub sector and the management of selling and distribution operations
* 15 years international marketing and regional commercial management experience in the drinks industry with Cadbury Schweppes, Coca-Cola and The Foster's Group
* Expertise in brand development, marketing planning, management of franchise/license arrangements, global brand and route-to-market development, brand launches, sales operations and exporting with a especially deep knowledge of Germany and Eastern European markets
* Recent experience in a wide range of turnaround consultancy roles
* Co-chairman of London Business School's Active Startup club
* Business fluent German and French and conversational Spanish. |
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